On Friday I attended a breakfast which was organised by Robert Walters (FYI they have an AWESOME view of Sydney from their office- check it out if you get the opportunity). It was called ‘HR & Social Media’ and it was presented by Richard Spencer from the Daemon Group. It was set-out and explained in a very simple but effective manner and I really enjoyed...

Ok so just one last thing after the Digital Citizens Event earlier this week. I posted the question below: and here are some of the responses: Part of me wonders if these responses were just a knee-jerk reaction to someone questioning personal freedom on social media (hey guys you are preaching to the converted here! I’m all for social). I was asking the...

Last night I went along to the first Digital Citizens Event in Sydney. You have heard me mention Social Media Club Sydney before and how I admire the way in which people in the media industry network. Well a few of their members broke away from the group and wanted to start something a bit different; hence Digital Citizens was born. The alternative organisation is...

Inspired by the folks at #Trulondon I thought I might try my hand at some more video content even though I hate watching myself on camera. I seriously didn’t realize the weird way I talk (has everyone else noticed this?? LOL). Anyways, if you can’t view you tube at work the upshot is that I’ve been getting my nerd on and upgrading some bits of the...

So this is a guy in the U.S. and he has targeted Razorfish because he really wants to work there. Facebook advertising is quite cool in the way you can actually target the ads on really specific data on the users. You can target people based on the standard things like age,location and gender. However you can be even more specific than that. You can target key...