Tonight I’m a bit excited because Social Media Club Sydney is hosting an event tonight with special guest- MC Hammer!

Social Media Club Sydney is the local chapter for http://www.socialmediaclub.org/ and it’s essentially a place for a diverse bunch of people (including people like me who don’t work in marketing or advertising) to get together for a drink, share learnings and insights gained in the social media space.

Check out this video of Tiphereth Gloria talking about how it came about, and its huge success in Sydney.

So what does MC Hammer have to do with social media?

In case you’ve been living under a rock, MC Hammer was massive in the late 1980s/early 1990s as the rapper and entertainer that bought us Hammerpants and made us want more Hammertime with his hit ‘Can’t touch this’.

These days, he is somewhat of a social media guru with over 1.5 million twitter followers and a regular speaker on the topic. He’ll be at UTS tonight to discuss “Building and Managing Online Audiences”. I’m intrigued as to what he has to say, and what we can learn from his experience- so I’ll keep you posted.

In the meantime, enjoy this!